SEMA 2018: New, Limited-Edition Steering Wheel Covered In Nostalgia

MOMO

The collaboration between MOMO and Hot Wheels, brings racing and nostalgia together.

When car enthusiasts hear MOMO, they think racing products. The company was founded in 1964 by race car driver Gianpiero Moretti when he commissioned a local craftsman to produce a custom steering wheel for his own race car. This special steering wheel – the first steering wheel in the company’s history – had a superior grip compared to traditional race steering wheels of the time.

In the early days, MOMO’s parts production was limited to race cars, but in the 1970s, the company started broadening its horizons by developing new product lines. That is when it started the production of light alloy-wheels and steering wheels for road cars.

MOMO

Automotive products are always evolving, and Momo wants to give enthusiasts the products they crave. Sometimes, those products are designed with a bit of nostalgia. Take for instance your first car. It was probably a Hot Wheels product, and anything Hot Wheels brings back fond memories. When you can combine those memories with hot rodding your real car, it just works.

MOMO realizes Hot Wheels has inspired generations of car enthusiasts and created a passion for racing in the youngest fans. In honor of its 50th Anniversary, MOMO and Hot wheels have joined forces to create a limited edition MOMO X Hot Wheels steering wheel. Initially designed to exclusively outfit iconic Hot Wheels full-scale vehicles like the Bone Shaker and Rip Rod, this must-have collectible celebrates MOMO’s craftsmanship and the iconic artistry of Hot Wheels.

For all things racing, MOMO has you covered.

A limited number of these steering wheels will be made available to collectors and fans for a short time. Featuring MOMO’s classic prototipo design with laser engraved Hot Wheels logo, hand wrapped Alcantara, and custom Hot Wheels 50th Anniversary horn button with matching gold thread, this limited-edition steering wheel is only available while supplies last, so check out the MOMO website to see this and other great products for your car.

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About the author

Randy Bolig

Randy Bolig has been working on cars and has been involved in the hobby ever since he bought his first car when he was only 14 years old. His passion for performance got him noticed by many locals, and he began helping them modify their vehicles.
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