To create what might be the greatest motorsports hub in the midwest, M1 Concourse has recently broken ground on a $35-million expansion to its facilities. Comprised of more garages, condos, and an event center with its own bar and restaurant, the venue promises to attract larger audiences than the typical track might.
When completed, the 255 garages will be filled with racers of all different stripes. Their garages may serve as lounges if the owners choose, though some may be less interested in a casual ambiance and more geared towards finding performance out on the Concourse’s 1.5-mile track. If they’re swayed by the appeal of a focused racing environment where they can sharpen their skills, the venue is expanding its coaching program to bring drivers of any level of experience up to speed.
The garages, some more like condominiums or man caves, range in size from 500 to 2,400 square feet and begin at $105,000. Benefits to garage owners include eligibility to the M1 Motorsports Club.
The M1 Motorsports Club is a membership program for M1 Garage Owners that provides access to Champion Motor Speedway (the 1.5-mile track at M1 Concourse) and Vehicle Dynamics Pad in the form of weekly sessions on track. These sessions include: Lunch Laps, Open Lapping, Guest Days, Performance Fleet Vehicle Days, Autocross, Time Attack, and Performance Training Modules. Minimally, members will get 7 hours of available track time per week but realistically over 10 hours per week on track.
The two-story, 28,500-square-foot event center will give visitors a stellar view of the vehicles in action on the main track, as well as the go-kart track planned to be built beside it. Inside the event center—large enough to comfortably hold 500 people—will be a bar, wine room, and cigar lounge.
As of now, the restaurant provider is still unknown. When it’s complete in one year’s time, this event center will completely open to the public; anyone craving lunch and a drink can join and watch the racing below.
If there’s a venue that can make motorsport a little more palatable to a wider audience—not that racing enthusiasm is in short supply in Pontiac, Michigan—it might be this one. The M1 Concourse and its event center doesn’t have quite the strictly controlled gates of a country club-style venue like Monticello. Instead, it has a special sort of clientele, an interesting variety of racing events including drift and time attack, and a collection of vehicles that could make it a museum if they were regularly on display.