SEMA 2017: Meguiar’s Shows Innovative New Products

Meguiar’s brought their new Ultimate Wheel Cleaner to SEMA 2017. Changes color as it works. Look for it soon.

For a company that started out as a simple furniture polish laboratory in a home garage more than a century ago, you’d never guess how big they’d become today.

Meguiar’s expanded past keeping dining room tables and chairs shining bright and ventured into the business of paint maintenance and restoration–and they’ve never  looked back. We had the pleasure of catching up with the car care giant this year at SEMA in Las Vegas, and its latest offerings did not disappoint.

“For the new year, we have our carpet and cloth refresher,” said Nick Winn of Meguiar’s. “It’s an odor eliminating spray which features a new car scent. The new car scent is most definitely exciting, but the main feature of our new product is that it completely eliminates odors in the vehicle – it literally traps the molecule and eliminates it. For spills or general refreshening of the interior, you can safely spray the upholstery or carpet.”

Stinky interior? Meguiar’s has the cure.

Nick filled us in on the company’s latest technology in removing bug and tar on your vehicle, and that’s Meguiar’s all-new Heavy Duty Bug And Tar Remover product. It works as a foaming action to remove virtually any bug, tar and grease on the fascia of the vehicle.

Baked on bug guts can be tough to remove. Meguiar’s has you covered.

“It’s what we refer to as the extreme cling-ability,” Nick affirmed. “The way it works is, you’ll spray a generous amount on the front of the vehicle or on any painted surface, allow the product to dwell for a few moments, then you’ll spray the surface with water and watch the debris instantly wash off.”

Looking for a specific product for car care? You’ll find everything you need on Meguiar’s website here.

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About the author

Harrison Noble

Living in San Diego for most of his life, Harrison was exposed to a variety of cars at an early age. His passion for anything that is fast, or has a V8, brought him to Power Automedia.
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